The Promotion-To-Sales Ratio Can Be Used by Managers to Make

The promotion-to-sales ratio can be used by managers to make year-to-year comparisons of their programs,to compare the effectiveness of their program with competitor's programs,or to make comparisons with

A) calculated break-even points.
B) estimated return on investments.
C) promotion-to-expense ratios.
D) industry averages.
E) advertising-to-sales promotion ratios.