Allocating funds to promotion whereby the company (1)determines its promotion objectives, (2)outlines the tasks to accomplish these objectives,and (3)determines the promotion cost of performing these tasks is referred to as

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The process described in the question is objective and task budgeting, which involves setting specific promotion objectives, identifying the tasks required to achieve these objectives, and then determining the costs associated with each task. This approach is considered more effective than other budgeting methods such as percentage of sales or all-you-can-afford, as it allows companies to align their promotional activities with their overall marketing objectives and measure the effectiveness of their efforts. Competitive parity budgeting may also be used in conjunction with objective and task budgeting to help determine the appropriate levels of promotion spending relative to competitors. Linear forecast budgeting is not a commonly used budgeting method in the context of promotional activities.

Allocating Funds to Promotion Whereby the Company (1)determines Its Promotion