When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes
A)retail pricing, store location, retail communication, and merchandise.
B)products, services, and ideas.
C)physical distribution, promotions, and communications.
D)physical distribution, products, and personal selling.
E)products, price, shipping/handling, and personal selling.

Question

Quizplus · Accepted Answer

The retailing mix includes retail pricing (similar to price), store location (similar to place), retail communication (similar to promotion), and merchandise (similar to product). These elements are specific to the context of retailing and are crucial for developing effective retail strategies. The other options either do not capture the specific elements of retailing or do not encompass all the necessary components.

When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing