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Multichannel Retailers Are Retailers That

Question 252

Multiple Choice

Multichannel retailers are retailers that


A) sell different products through entirely different channels.
B) sell through different channels under different brand names.
C) utilize strategic and tactical wholesalers.
D) utilize and integrate a combination of traditional store formats and nonstore formats.
E) combine two channels for their offerings: one for products and the other for services.

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