An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other,with the objective of maximizing sales and profits in the category,is referred to as __________.
A)capacity management
B)product management
C)retail inventory management
D)category management
E)automated inventory control

Question

Quizplus · Accepted Answer

Category management is the approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category. Capacity management refers to managing resources such as production capacities and staffing levels. Product management involves managing the entire life cycle of a product. Retail inventory management involves managing inventory levels in a retail environment. Automated inventory control involves the use of technology to manage inventory levels.

An Approach to Managing the Assortment of Merchandise in Which