The marketing metrics related to a retailer's products or merchandise include all of the following EXCEPT:
A)the cost of carrying inventory.
B)the inventory turnover.
C)the average number of items per transaction.
D)the number of returns.
E)the average length of a store visit.

Question

Quizplus · Accepted Answer

The average length of a store visit is not directly related to the retailer's products or merchandise, but rather to the behavior of customers inside the store. The other metrics are all directly related to the retailer's products or merchandise.

The Marketing Metrics Related to a Retailer's Products or Merchandise