The marketing metrics related to a retailer's finances include all of the following EXCEPT:
A)the markdown percentage.
B)the average length of a store visit.
C)the return on sales.
D)the gross margin.
E)the sales per employee.

Question

Quizplus · Accepted Answer

The average length of a store visit is not directly related to a retailer's finances, it is more of a measure of customer behavior. The other metrics listed all relate to a retailer's financial performance, such as the profitability of sales (return on sales), pricing strategy (markdown percentage), profit margin (gross margin), and productivity (sales per employee).

The Marketing Metrics Related to a Retailer's Finances Include All