The key goal for retailers in the accelerated development phase of the retail life cycle is to

Question

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In the accelerated development phase, competition is high and retailers must establish a dominant position in the market to gain market share. This will make it harder for competitors to enter the market and delay the retailer's entry into the decline stage. Recovering start-up costs, discouraging customers from moving to low-margin outlets, and establishing a retail concept that is a sharp departure from existing competition are all important goals, but they are not the key goal in this phase of the retail life cycle.

The Key Goal for Retailers in the Accelerated Development Phase