Two students,Nick and Lee,were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers,Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Lee said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier." Lee's statement refers to

Question

Quizplus · Accepted Answer

Lee is referring to the concept of value created by channel intermediaries. While it may seem like intermediaries are adding extra cost to the product, they actually add value by streamlining the distribution process and making it easier for the product to reach the end consumer. This results in more efficient transactions and ultimately benefits the consumer by making the product more accessible.

Two Students,Nick and Lee,were Studying for an Upcoming Exam in Their