Multiple Choice
-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel B would be an appropriate marketing channel for which of the following?
A) State Farm insurance services
B) Schwan direct-to-home food products
C) Toyota automobiles
D) John Deere construction machinery
E) Hershey's candy
Correct Answer:
Verified
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