-The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product. This channel is represented in Channel D in Figure 12-3 above. Which of the following products would most likely be marketed using this kind of channel?

Question

Quizplus · Accepted Answer

Jaipur rugs made in India is most likely to be marketed using this kind of channel as it involves many small manufacturers and many small retailers and other intermediaries to help coordinate a large supply of the product. Aspen dental services and Toyota automobiles generally follow a more direct marketing approach. Leslie pool supplies and Hershey's candy bars can be marketed through a mix of direct and indirect marketing channels.

-The Most Indirect Marketing Channel Is Employed Where Many Small