Figure 12-4
-Figure 12-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Question

Quizplus · Accepted Answer

Channel A, which includes direct sales and selling through company salespeople, is the most appropriate marketing channel for high-value, complex products such as Boeing aircraft.

Figure 12-4 -Figure 12-4 Above Depicts the Four Most Common Marketing Channels