Figure 12-4
-Figure 12-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Question

Quizplus · Accepted Answer

Fastenal industrial fasteners are small, standardized products that are typically purchased in large quantities. Channel "C" is a direct marketing channel, which is appropriate for products that are standardized and have a low unit price.

Figure 12-4 -Figure 12-4 Above Depicts the Four Most Common Marketing Channels