Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is the definition of a(n)__________.

Question

Quizplus · Accepted Answer

Direct marketing channel refers to selling products directly to consumers through various advertising media, without the involvement of a salesperson. Indirect marketing channels involve intermediaries, such as retailers or wholesalers, while multimarketing channels involve using multiple channels simultaneously. Channel bypass marketing involves bypassing intermediaries and selling directly to end consumers, which is not the case here. Personal selling involves face-to-face interactions between salespeople and consumers, which is not present in this scenario.

Allowing Consumers to Buy Products by Interacting with Various Advertising