The first Apple iPad was introduced in 2010 at an initial price of $650 for the 16 GB version.People waited in line overnight so they could be one of the first to own this unique tablet device.Which pricing strategy did Apple use to help recoup its research and development costs for the iPad?
A)price lining
B)penetration pricing
C)customary pricing
D)skimming pricing
E)target pricing

Question

Quizplus · Accepted Answer

Apple used skimming pricing strategy to recoup its research and development costs for the iPad. This involves setting a high price initially to capture the market's early adopters and then gradually reducing the price over time as competition enters the market.

The First Apple IPad Was Introduced in 2010 at an Initial