Wrigley recently introduced a new flavor of Orbit brand sugar-free chewing gum-mint mojito. The introductory price was low so that it quickly created loyal customers for the flavor. In this example, Wrigley used
A)skimming pricing.
B)penetration pricing.
C)price lining.
D)odd-even pricing.
E)loss-leader pricing.

Question

Quizplus · Accepted Answer

Wrigley used penetration pricing by setting a low introductory price to quickly gain a large market share and create loyal customers for the new flavor.

Wrigley Recently Introduced a New Flavor of Orbit Brand Sugar-Free