Odd-even pricing is based on
A)retailers' perceptions of price.
B)customers' perceptions of price.
C)wholesalers' markups.
D)manufacturers' perceptions of price.
E)government regulators' perceptions of price.

Question

Quizplus · Accepted Answer

Odd-even pricing is based on customers' perceptions of price. It involves setting a price ending in an odd number (e.g. $9.99) or an even number (e.g. $10.00) to make the price seem more appealing and attractive to customers. It is based on the assumption that customers perceive prices ending in odd numbers as being lower than prices ending in even numbers.

Odd-Even Pricing Is Based on