To be successful, odd-even pricing depends on

Name: To be successful, odd-even pricing depends on
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Odd-even pricing relies on customers' perceptions of price, where they tend to perceive prices ending in digits such as 9 or 5 as being lower than prices that end with a whole number. This pricing strategy takes advantage of this psychological effect to make products appear less expensive than they really are, leading to increased sales.

To Be Successful, Odd-Even Pricing Depends on