Bundle pricing refers to
A) an extra amount of "free goods" awarded sellers in the channel of distribution for promoting a product.
B) marketing two or more products in a single package price.
C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
D) setting the price of a line of products at two specific pricing points.
E) the practice of charging two or more prices depending upon the outlet carrying the product.

Question

Quizplus · Accepted Answer

Bundle pricing refers to marketing two or more products in a single package price. It is a common pricing strategy used by businesses to increase sales and attract customers by offering them a discount for buying multiple products at once.

Bundle Pricing Refers to