Which one of the following statements regarding bundle pricing is most accurate?
A) Bundle pricing is intended to benefit the consumer, not the seller.
B) Bundle pricing is really "bundle packaging" since the price charged is for two or more products that are shrink-wrapped together.
C) Bundle pricing is often associated with a skimming strategy.
D) Bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.
E) Bundle pricing is based on the idea that consumers value the individual items more than they value the group contained in the package.

Question

Quizplus · Accepted Answer

Bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers. This is because selling products together in a bundle may encourage consumers to buy more than they would have otherwise, and it can also reduce the seller's cost of promoting and selling each individual product separately. Option A is incorrect because bundle pricing can benefit both the consumer and the seller. Option B is incorrect because bundle pricing doesn't necessarily involve shrink-wrapping products together, but refers to selling two or more products together at a discounted price. Option C is incorrect because bundle pricing can be used with different pricing strategies, not just a skimming strategy. Option E is incorrect because bundle pricing is based on the idea that consumers may perceive more value in buying multiple products together than they would by buying each product separately.

Which One of the Following Statements Regarding Bundle Pricing Is