If you were to buy one peach tree and one apple tree from the Stark Bros.fruit trees and landscaping catalog in two separate orders,you would pay a total of $109.99.However,if you order the peach and apple tree together in the same order,you pay only $89.99.When purchasing the two trees together,what pricing strategy does Stark Bros.employ?
A)product line pricing
B)prestige pricing
C)price lining
D)discount pricing
E)bundle pricing

Question

Quizplus · Accepted Answer

Stark Bros. is employing bundle pricing by offering a lower price when the peach and apple trees are purchased together in one order. This strategy encourages customers to buy more products and increase their perceived value.

If You Were to Buy One Peach Tree and One