A box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.
A)penetration
B)prestige
C)bundle
D)odd-even
E)standard markup

Question

Quizplus · Accepted Answer

This is an example of bundle pricing, where two or more products are sold together at a discounted price compared to if they were purchased separately.

A Box of Cascade Dishwasher Detergent Shrink-Wrapped with a Bottle