Manufacturers of generic brands use which method of competition-oriented pricing?
A)penetration pricing
B)below-market pricing
C)loss-leader pricing
D)prestige pricing
E)skimming pricing

Question

Quizplus · Accepted Answer

Generic brands often use below-market pricing to offer products at lower prices than branded competitors, attracting cost-conscious consumers.

Manufacturers of Generic Brands Use Which Method of Competition-Oriented Pricing