If the CEO of the Clorox Company was to say,"We want to control 60 percent of the bleach market within the next five years," he would have set a __________ pricing objective.

Question

Quizplus · Accepted Answer

The CEO's objective of controlling 60% of the bleach market within the next five years is a market share pricing objective. This type of objective is focused on gaining a certain percentage of the market share, rather than solely on profit, sales, or unit volume. Additionally, there is no indication in the statement given that social responsibility is a factor in the pricing objective.

If the CEO of the Clorox Company Was to Say,"We