A specialty-toy retailer may pursue a __________ pricing objective to generate cash to ward off bankruptcy.

Question

Quizplus · Accepted Answer

A survival pricing objective is a short-term strategy that aims to generate enough revenue to cover immediate costs and keep the business running. In this case, the specialty-toy retailer is trying to generate cash to avoid bankruptcy, making survival the most appropriate pricing objective. Market share, sales revenue, single product line, and profit pricing objectives are more long-term strategies and may not be relevant or feasible for a company in financial distress.

A Specialty-Toy Retailer May Pursue a __________ Pricing Objective to Generate