Four pricing practices are closely scrutinized because of potentially unethical or illegal actions.They include: (1)price fixing; (2)price discrimination; (3)deceptive pricing; and (4)__________.
A)predatory pricing
B)price discounting
C)test markets
D)regional rollbacks
E)delayed payment penalties

Question

Quizplus · Accepted Answer

Predatory pricing is the fourth pricing practice that is closely scrutinized because it involves setting prices below cost in order to drive competitors out of business. This is seen as unethical behavior because it harms the competition and can lead to a monopoly.

Four Pricing Practices Are Closely Scrutinized Because of Potentially Unethical