What is it called when a manufacturer offers discounts to resellers in the marketing channel on the basis of where they are in the channel?
A)seasonal discounts
B)trade discounts
C)cash discounts
D)promotional allowances
E)trade-in allowances

Question

Quizplus · Accepted Answer

This is known as trade discounts, which are offered by manufacturers to resellers based on where they are in the marketing channel. These discounts are designed to incentivize resellers to purchase and promote the manufacturer's products.

What Is It Called When a Manufacturer Offers Discounts to Resellers