To reward wholesalers and retailers for marketing functions they will perform in the future, a manufacturer often gives ________ discounts.
A) seasonal
B) cash
C) trade
D) quantity
E) cumulative

Question

Quizplus · Accepted Answer

Trade discounts are given to wholesalers and retailers as an incentive for performing marketing functions such as promoting, stocking, and selling the manufacturer's products.

To Reward Wholesalers and Retailers for Marketing Functions They Will