Which of the following statements regarding Gatorade's branding is most accurate?
A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
B) Gatorade's success can be attributed to management's decision to find and stick with one channel of distribution.
C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
D) Gatorade has used the same packaging since the product debuted in 1965.
E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.
Correct Answer:
Verified
Q6: Gatorade is classified as a _ brand.
A)domestic
B)regional
C)international
D)global
E)nationwide
Q8: is the marketing objective for the maturity
Q10: is the marketing objective for the introduction
Q11: Q11: Figure 11-1 Q13: Q14: Q15: concept that describes the stages a product Q16: Which of the following statements is MOST Q18: Figure 11-1 Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
