Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt."For Gatorade,G represents the heart,hustle,and soul of athleticism and will become a badge of pride for anyone who sweats,no matter where they're active." This is an example of _____ benefits.

Question

Quizplus · Accepted Answer

The use of the letter G and the bolt as a badge of pride for anyone who sweats is an example of perceptual benefits. It is appealing to consumers on an emotional level and creates a sense of identity and belonging.

Gatorade Thirst Quencher Displays the Letter G Front and Center