Which of the following is a characteristic of the growth stage of the product life cycle?

Question

Quizplus · Accepted Answer

In the growth stage, the product begins to gain acceptance among consumers, leading to a growing proportion of repeat purchasers to initial purchasers. Choice A is incorrect because advertising emphasis switches to selective demand, not primary demand. Choice C is incorrect because the number of distribution outlets usually expands during the growth stage to meet demand. Choice D is incorrect because profit margins tend to decline in the growth stage due to increased competition and marketing expenses. Choice E is incorrect because new product features may be added to maintain momentum and appeal to new customer segments.

Which of the Following Is a Characteristic of the Growth