In the late 1950s and 1960s,television westerns were extremely popular.The shows were adventure shows with settings and costumes that were very unlike other shows at that time.There were Gunsmoke,Bonanza,Wagon Train,The Big Valley etc.When ratings declined as viewers gradually stopped watching this TV genre,production companies found the networks no longer wanted to buy and televise such shows.The television western was a product category that entered the __________ stage of its product life cycle.

Question

Quizplus · Accepted Answer

The decline stage of the product life cycle is characterized by decreasing sales and profits, as well as a decrease in consumer demand for the product. This is exactly what happened to television westerns as viewers stopped watching and networks no longer wanted to buy and televise such shows.

In the Late 1950s and 1960s,television Westerns Were Extremely Popular