New Balance,Inc

New Balance,Inc.successfully repositioned its athletic shoes to focus on fit,durability,and comfort rather than on competing head-on against Nike and Adidas on fashion and professional sports.This product repositioning strategy was designed to __________.

A) react to a competitor's position
B) reach a new target market segment
C) catch a rising trend
D) change the value offered to its customers
E) accommodate its target audience preference for comfortable sneakers