-When consumers think of Harley-Davidson,the image is of a masculine,non-conformist.With Vespa motor scooters,the image is of a brainy environmentalist.Both Vespa and Harley-Davidson ___________.

Question

Quizplus · Accepted Answer

Both brands have distinct personalities that are associated with their products. Harley-Davidson is seen as rugged and rebellious, while Vespa is associated with intelligence and environmentalism. These personalities have been carefully cultivated through branding efforts and marketing campaigns.

-When Consumers Think of Harley-Davidson,the Image Is of a Masculine,non-Conformist