Dr. Pepper KISS Ad

Dr. Pepper KISS Ad
-Brand equity refers to __________.

A) the resources invested to create a name, phrase, design, symbol, or combination of these to identify a firm's products and distinguish them from those of its competitors
B) the difference between the revenues generated and the costs incurred to the product brand through the addition of features or higher-quality materials
C) increasing the content contained within the brand's package without changing its size or increasing its price
D) the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and/or market
E) the added value a brand name gives to a product beyond the functional benefits provided