Brand Equity Is the Added Value a Brand Name Gives

Brand equity is the added value a brand name gives to a product beyond the functional benefits provided.This value has two distinct advantages: (1) it creates a competitive advantage and (2) __________.

A) it guarantees the lowest prices
B) decision making becomes easier for consumers
C) there is no need for coupons,discounts,or other customer incentives
D) customers are often willing to pay a higher price
E) new market segments are easily added to the market-product grid