The Four Steps in the Sequential Process of Building the Brand

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) __________; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating a consumer-brand connection.

A) easing consumers' decision making
B) forming a brand personality
C) rewarding loyal customer behavior
D) establishing a brand's meaning in the minds of consumers
E) developing brand licensing criteria