The four steps in the sequential process of building the brand equity pyramid include: (1)developing positive brand awareness; (2)establishing a brand's meaning in the minds of consumers; (3)eliciting the proper consumer responses to a brand's identity and meaning;and (4)__________.

Question

Quizplus · Accepted Answer

The fourth step in the sequential process of building the brand equity pyramid involves creating a consumer-brand connection. This means building strong, positive relationships between consumers and the brand, leading to loyalty and advocacy. It involves creating experiences and interactions that enhance the emotional connection between the brand and its customers. This step is crucial in creating a sustainable brand that can withstand market fluctuations and competition.

The Four Steps in the Sequential Process of Building the Brand