When Selecting a Brand Name,it Should: (1)suggest Product Benefits; (2)be

When selecting a brand name,it should: (1) suggest product benefits; (2) be memorable,distinctive and positive; (3) fit the company or product image; (4) __________; and (5) be simple and emotional.

A) never have a humorous connotation
B) be easy to spell and pronounce
C) be patented
D) not be easily imitated
E) have no legal or regulatory restrictions