Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?
A) Global brands can benefit from "country of origin or manufacture" perceptions since consumers tend to hold stereotypes about country-product pairings that they judge "best."
B) Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
C) Packaging and labeling satisfy the legal requirements for the conveyance of information.
D) Changes in packaging and labeling can uphold a brand's image in consumers' minds.
E) The color, shape, and graphics of a package or label distinguish one brand from another.
Correct Answer:
Verified
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