Singapore Airlines has advertising shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.
A)incongruity
B)inconsistency
C)inventory costs
D)inseparability
E)intangibility

Question

Quizplus · Accepted Answer

The given options are related to the characteristics of services. The option that fits the given sentence is intangibility, which means the inability to touch or see the service before purchase or consumption. The airline is emphasizing its amenities, such as food and seats, to overcome the intangibility of its service, making it more attractive to potential customers.

Singapore Airlines Has Advertising Shows a Traveler in the Airline's