Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?
A)incongruity
B)inconsistency
C)inventory costs
D)inseparability
E)intangibility

Question

Quizplus · Accepted Answer

Sarah's concern about not being able to experience or see the massage before purchasing it relates to the intangibility characteristic of services. Services, unlike physical products, cannot be seen or touched before purchase, making it more difficult for customers to evaluate their quality prior to purchase.

Sarah Has a Backache Due to Overexertion