There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)
A) continuous innovation.
B) discontinuous innovation.
C) evolutionary innovation.
D) disruptive innovation.
E) dynamically continuous innovation.

Question

Quizplus · Accepted Answer

Prego Pasta Bake Sauce represents a dynamically continuous innovation because it modifies an existing product (pasta sauce) in a way that requires a slight change in consumer behavior (not pre-cooking pasta), but it doesn't create a completely new market or change the way people fundamentally use pasta sauces.

There Have Been Pasta Sauces on the Market for Years