George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of
A)not listening to the "voice of the consumer."
B)encountering "groupthink" in meetings.
C)skipping stages in the new-product process.
D)not learning critical takeaway lessons from earlier failures.
E)avoiding the "NIH problem."

Question

Quizplus · Accepted Answer

Santayana's quote highlights the importance of learning from the past to avoid making the same mistakes again. In the context of new-product failure, not learning critical takeaway lessons from earlier failures can lead to repeating the same mistakes, ultimately leading to further failure.

George Santayana,Spanish Philosopher Once Said,"Those Who Cannot Remember the Past