A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)These activities are addressed at every stage except new-product strategy development.

Question

Quizplus · Accepted Answer

The business analysis stage involves evaluating the potential success of the new product, which includes analyzing the marketing strategy, assessing the product, conducting an economic analysis, and examining the legal aspects of the product. This stage is focused on determining the viability of the new product, and these activities are essential in making that determination. The screening and evaluation stage evaluates the product concepts and ideas to determine which ones are feasible, while the new-product strategy development stage focuses on developing a plan for bringing the product to market.

A General Review of the Marketing Strategy,product Assessment,economic Analysis,and Legal