Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?
A)idea generation
B)market testing
C)business analysis
D)development
E)commercialization

Question

Quizplus · Accepted Answer

Detailed financial projections and assessments of marketing and product synergies are a part of the business analysis stage of the new-product process. This stage involves evaluating the potential profitability of the new product through analyzing costs, sales forecast, and competition.

Detailed Financial Projections and Assessments of Marketing and Product Synergies