Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?
A) business analysis.
B) market testing
C) screening and evaluation
D) commercialization
E) business analysis

Question

Quizplus · Accepted Answer

Slotting fees are paid to retailers when a product is being commercialized and placed on the retail shelves. Therefore, the cost of commercialization increases significantly due to these fees.

Marketers Pay Slotting Fees to Grocers in Payment for Space-Or