Tailoring goods or services to the tastes of individual customers on a high-volume scale is referred to as

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Mass customization refers to the process of tailoring goods or services to the tastes of individual customers on a high-volume scale. This involves using technology and customization to produce unique products or services while still maintaining efficiency and low costs. This approach allows companies to offer more personalized products to consumers while still benefiting from economies of scale.

Tailoring Goods or Services to the Tastes of Individual Customers