The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform.Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people.Thus,of the agency is using __________ segmentation.
A)entertainment
B)psychographic
C)geographic
D)usage rate
E)behavioral

Question

Quizplus · Accepted Answer

The agency is segmenting based on the geographic location of the venues, specifically limiting their selection to venues located in communities with populations over 100,000. This falls under geographic segmentation.

The William Morris Agency Represents Country Singer Trace Adkins in Negotiations