Melanie manages a local store for a national drug store chain,and had received complaints from several customers about rude employees.In order to determine the status of her customer service,Shelly hired a team of marketing researchers.The researchers posed as customers shopping in the store,but were actually taking notes and recording the actions of the service staff.The research notes Melanie received were a form of __________ data.

Question

Quizplus · Accepted Answer

The researchers were observing and recording the actions of the service staff, which is a form of observational data. Secondary data is pre-existing data collected by someone else, developmental data refers to data related to growth and development, national data refers to data on a national level, and questionnaire data is collected through a survey or questionnaire.

Melanie Manages a Local Store for a National Drug Store